Candid

Candid is a private journal with an AI confidant that remembers what you told it. You talk a day through in conversation, then weave that conversation into a written entry — which is a gentler way into journalling than a blank page and a cursor.

The design problem was trust. An app that holds the things you would not tell anyone has to feel discreet in every detail, so the interface is quiet, close-textured and slow-moving, and it never performs cheerfulness at you.

It is with Apple in App Store review at the time of writing. We are saying that rather than implying a listing you cannot go and open — an "available now" badge over a link that 404s is the fastest way to lose a prospect who was checking.