CoachAI

CoachAI is an AI assistant manager for grassroots football coaches. It writes session plans, keeps squad profiles, plans matchdays and analyses positions — the admin that eats a volunteer coach's week. It runs as a web app and as native apps on the App Store and Google Play.

We design, build and run the whole thing: the product, the marketing site, the search strategy and the release pipeline for three platforms. That makes it the clearest thing we can point at when someone asks whether we can actually do the job, because there is nowhere to hide — the product either works or it does not, and you can go and open it.

Search is where the numbers are. In the six months to September 2026 CoachAI took 923 organic clicks from 14,931 impressions, against 19 clicks and 215 impressions in the six months before that. It sits at an average position of 1.1 for "coach ai football" with a 44.4% click-through rate. A single blog post accounts for 324 of those clicks and 5,501 impressions, from nothing six months earlier. Traffic arrives from 92 countries — 329 clicks from the UK, 171 from the US, then Italy, Australia and Canada.

Those figures are the Google Search Console export, not an estimate, and the prior baseline is printed next to every total on purpose. "48× clicks" is arithmetically true and completely useless as evidence; 19 to 923 is the number that means something.